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Author Topic: Hasbro announcement: Jurassic Park line  (Read 2225 times)

napseeker

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Hasbro announcement: Jurassic Park line
« on: August 25, 2009, 02:15:52 PM »

HASBRO ANNOUNCES EXCLUSIVE JURASSIC PARK TOY LINE
AT TOYS“R”US STORES NATIONWIDE

PAWTUCKET, R.I., August 25, 2009 -- Hasbro, Inc. (NYSE:HAS) has announced
plans to unleash the legendary dinosaurs from Universal Pictures’
Jurassic Park, one of the most powerful franchises in motion picture
history.  This fall, under a licensing agreement with Universal
Partnerships & Licensing, Hasbro plans to launch a new action figure line
based on the film’s prehistoric predators exclusively at Toys“R”Us
stores across the country.

“Jurassic Park is one of the most successful film franchises of all
time and has a passionate fan base,” said Derryl DePriest, Vice President
of Marketing at Hasbro.  “Dinosaurs are also tremendously popular with
kids, and Jurassic Park is the mark of authenticity when it comes to
realistic and exciting dinosaur play.”

“Since the dinosaurs of Jurassic Park first stomped onto movie screens
more than 15 years ago, they’ve captured kids’ imaginations,” said
Karen Dodge, Senior Vice President, Chief Merchandising Officer,
Toys“R”Us.  “There is no better place to find toys based on kids’
favorite characters than Toys“R”Us, and we’re excited to be the only
retailer to offer kids and collectors official Jurassic Park action
figures.”

“Jurassic Park remains the quintessential dinosaur brand,” said
Stephanie Sperber, Executive Vice President, Universal Partnerships &
Licensing.  “The movies still rank as one of the top five trilogies of
all time, and with Hasbro and Toys“R”Us behind the line, we know there
will be great demand for the product.  We truly have a winning combination
on our hands.”

Hasbro’s Jurassic Park product line will be available exclusively at Toys“R”Us stores beginning this fall, featuring authentic dinosaur action figures in various sizes, such as:
Jurassic Park Basic Dinosaur Two-Pack Assortment
Now, kids can assemble their own dino army with this collection of
authentic Jurassic Park dinosaurs! With two dinosaurs in each pack, this
assortment allows children to create amazing dinosaur adventures.
Ages: 4 & up; No batteries required

Jurassic Park Deluxe Dinosaur and Figure Assortment
Each deluxe two-pack in this assortment comes with a dinosaur and a
“Dino Tracker” action figure that is equipped with an accessory that
lets them track their prey. Now, kids can determine who will win the hunt
–dinosaurs or humans.
Ages: 4 & up; No batteries required

Jurassic Park Electronic Dinosaur Assortment
The battle is coming! These fully articulated dinosaurs battle each other
and have “dino-damage” to show for it. Each dinosaur lets out a fierce
roar when kids activate its individual attack action. To create a more
realistic battle, kids can also press the “dino-damage” to hear the
dinosaur howl.
Ages:  4 & up; 3 “A76” or “LR44” Alkaline batteries required
(included)

Jurassic Park Deluxe Electronic T-Rex
The king of the dinosaurs has arrived! This massive T-Rex comes to life
with multiple growls, roars and howls and even a “bone crunching” sound
effect for when it eats its prey. Additionally, its motion activated
stomping sounds are sure to strike fear into humans and other dinosaurs
alike. This giant dinosaur comes with a “Dino Tracker” action and a
weapon that really fires. As an added bonus, the back of the box has an
illustration that can be cut out and assembled into an off-road vehicle.
Ages: 4 & up; 3 “AAA” batteries required (included)

Since Universal Pictures and Steven Spielberg’s Amblin Entertainment
first joined forces to unleash an adventure over 65 million years in the
making, Jurassic Park has become the “premier” and “authentic”
dinosaur brand the world over.  When Jurassic Park was released in 1993, it
became an instant phenomenon.  In the years that followed, two additional
films were released – The Lost World: Jurassic Park and Jurassic Park III
– bringing the trilogy’s worldwide box office total to more than $2
billion. The franchise continues to resonate with consumers worldwide via
consumer products, popular attractions at Universal Studios Theme Parks and
annual airings of the three films on a multitude of television networks.

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family
leisure time products and services with a rich portfolio of brands and
entertainment properties that provides some of the highest quality and most
recognizable play and recreational experiences in the world. As a
brand-driven, consumer-focused global company, Hasbro brings to market a
range of toys, games and licensed products, from traditional to high-tech
and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL,
TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST.
Come see how we inspire play through our brands at [http://www.hasbro.com/]
http://www.hasbro.com. (C) 2009 Hasbro, Inc. All Rights Reserved.

About Universal Partnerships & Licensing
UP&L oversees Universal’s consumer product licensing, film and home
entertainment promotions, and all corporate alliances for Universal’s
theatrical, home entertainment, theme parks and stage productions. This
dedicated division is also responsible for monetizing the Studio’s vast
library of films and characters through licensing, branding and marketing
opportunities. UP&L is part of NBC Universal, one of the world's leading
media and entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global audience.
Formed in May 2004 through the combining of NBC and Vivendi Universal
Entertainment, NBC Universal owns and operates a valuable portfolio of news
and entertainment networks, a premier motion picture company, significant
television production operations, a leading television stations group, and
world-renowned theme parks. NBC Universal is 80%-owned by General Electric,
with 20% owned by Vivendi.

About Toys“R”Us, Inc.
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby
products retailer, offering a differentiated shopping experience through
its family of brands.  It currently sells merchandise in more than 1,500
stores, including 847 Toys“R”Us and Babies“R”Us stores in the
United States, and more than 700 international stores in 32 countries,
consisting of both licensed and franchised stores. In addition, it sells
extraordinary toys in two FAO Schwarz stores in the United States.  With
its strong portfolio of e-commerce sites including Toysrus.com,
Babiesrus.com, eToys.com, FAO.com and babyuniverse.com, it provides
shoppers with an unparalleled online selection of distinctive toy and baby
products. In addition, the company operates ePregnancy.com, an online
resource for parents.  Headquartered in Wayne, NJ, Toys“R”Us, Inc.
employs approximately 72,000 associates worldwide.  The company is
committed to serving its communities as a caring and reputable neighbor
through programs dedicated to keeping kids safe and helping them in times
of need.

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Bring back Star Wars and Marvel SA 3.75" at reasonable prices, Hasbro...

Mit_Othy

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Re: Hasbro announcement: Jurassic Park line
« Reply #1 on: August 25, 2009, 03:13:50 PM »

Hmm, I wonder what prompted this resurrection of Jurrasic Park figures?

I loved (still do) the movie when it first came out, so naturally I was all over the toys. Im kinda intriged by this, but I think I will have to see them in person. The JP3 figures weren't the greatest in my opinion, even the dinos weren't as good as the ones 10+ yrs prior.
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fishfan

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Re: Hasbro announcement: Jurassic Park line
« Reply #2 on: August 25, 2009, 04:25:57 PM »

i saw some of these at my local TRU.  not at all impressive.  there was a triceratops, a raptor, a dilophasauras ( the one that had the frills and spits, not sure if i have the right name) and I can't remember the other one.  All had "battle damage"  on them from fighting with the other dinos I guess.  two buttons, one sounded like a scream of agony and the other sort of like the sounds they made in the movies.

total and complete pass, even for my kids. :indifferent0020:
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Mit_Othy

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Re: Hasbro announcement: Jurassic Park line
« Reply #3 on: August 25, 2009, 05:15:25 PM »

Well thats dissapointing. So they're just slapping the Jurassic Park name on cheap pcs of plastic then.
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Re: Hasbro announcement: Jurassic Park line
« Reply #4 on: August 26, 2009, 12:58:59 AM »

Well thats dissapointing. So they're just slapping the Jurassic Park name on cheap pcs of plastic then.

pretty well....gotta agree ,not overly impressed...hmmm..let's see HASBUTT will force A DEAD LINE us and the buying public w/ no movie...but will kill the INDY LINE FASTER THaN EVER ...no flippin ' idea !!!

oh...the dino's are EXPENsiveeeeeeeeeeeeeeeee....extinction is high!
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Major

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Re: Hasbro announcement: Jurassic Park line
« Reply #5 on: August 26, 2009, 09:45:20 AM »

That's so bad.
The line was a big failure back then, now it will keep the pegs warm throughout the winter.
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Re: Hasbro announcement: Jurassic Park line
« Reply #6 on: August 28, 2009, 05:34:10 PM »

Coming a movie will be.
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Re: Hasbro announcement: Jurassic Park line
« Reply #7 on: September 01, 2009, 12:39:52 AM »

So I finally saw these at TRU. Man, they are awful. Lame repaints from JPIII. What was the point of this Hasbro?
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Re: Hasbro announcement: Jurassic Park line
« Reply #8 on: October 03, 2009, 12:34:16 AM »

I don't understand the resurrection of this line at all.  Kids like dinosaurs but I'm not sure that the current crop are watching the Jurassic Park flicks.  I think I'm gonna hold out for the anniversary of Waterworld and, hopefully, a new line of figures...sic. :kar:
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Mit_Othy

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Re: Hasbro announcement: Jurassic Park line
« Reply #9 on: October 03, 2009, 09:56:50 AM »

Whenever I check TRU, I don't see any of these JP figures moving at all. I'm not sure if that is the same state as other stores though.

Waterworld figures! I completely forgot about those things. They never did come up to Canada did they?
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Re: Hasbro announcement: Jurassic Park line
« Reply #10 on: October 03, 2009, 03:50:57 PM »

Same at my TRU... not moving AT ALL. And they look horrible and nothing special. What the hell, Hasblow...  :crazy:
I saw them when they were put out and nothing has been touched since day 1. All sitting there gathering dust...
Heh... I bet there will be enough snow dust to build a snowman dustman at x-mas time. >_>


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Darth Cujo

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Re: Hasbro announcement: Jurassic Park line
« Reply #11 on: October 04, 2009, 06:43:31 PM »

I saw these as well a week or two ago. They really looked like no-name cheapy figures. And they're expensive!

It's funny, I love, I mean absolutely love the original JP. Probably one of my 5 top movies of all time (and SW takes 3 of those slots), but I've never been compelled to collect JP toys at all. The dinosaurs, well, they're dinosaurs. Generic dinos from an educational store are just as good for me. And the dinosaurs were the stars of the movie, so no desire for the action figures.

But yeah, releasing these right now with no media to support them is just really odd.
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