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Author Topic: So how much does Hasbro pay Lucasfilm?  (Read 732 times)

napseeker

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So how much does Hasbro pay Lucasfilm?
« on: January 26, 2014, 05:20:52 AM »

This is from an interview on a Star TREK toy site that I came across which I thought revealed something interesting:

http://trekcore.com/blog/2013/11/galoob-25-the-first-generation-of-tng-toys-part-iii/

Quote
We were such a small company, and it would have been a massive risk to bet everything on the Trek line – if we lost the bet, we would have suffered greatly. That’s why the line wasn't so extensive at launch, and why we didn't have a real show of force that would have told the world we were confident and committed to the Star Trek brand.

Bob DiGiacomo: The other issue may have been the royalty costs. For licensed items, royalties can be very high; I think that the Star Trek license was somewhere around 10% - and they’d write the licenses so many different ways, and after a set period of time things would have to be renegotiated. I know that the Star Wars license was brutal – Galoob used to pay like a 17% royalty on that!

That is a whopping amount if Hasbro is paying even remotely close to 17% for the toy license as Galoob once did...



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Bring back Star Wars and Marvel SA 3.75" at reasonable prices, Hasbro...

jjreason

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Re: So how much does Hasbro pay Lucasfilm?
« Reply #1 on: January 26, 2014, 07:42:53 AM »

I have no doubt they are. If it's lower, it would only be because of "brand loyalty" or whatever for carrying the license forever basically - if you include the old Kenner company which was absorbed by Hasbro.
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Darth Cujo

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Re: So how much does Hasbro pay Lucasfilm?
« Reply #2 on: January 27, 2014, 12:57:38 PM »

Interesting article. I came across it a little while ago and meant to go back and read it but forgot about it. I don't know much about the math of such things but 17% does seem high.

Star Trek hasn't always had much luck in the action figure realm. Playmates was obviously a success, though I never liked the goofy look to those figures. The galoob line and the more recent movie line both failed. Plus the diamond/Art Asylum line was always a tenuous thing, never knowing when the plug would be pulled, always heavily relying on extensive re-uses of sculpts, etc. It did pretty well for a niche product I suppose, but never the widespread success of other lines.

Right now I'm wishing there would be a new quality Trek TV series. Been missing that recently as I've been really enjoying the Original Series and TNG Blu-Rays. Man they are sooo good.

Back to SW, it will be interesting to see if anything changes with the action figure licence in a few years with Disney at the helm. Did they recently re-up since Disney took over? I can't remember what the latest is with the action figure licence.
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jjreason

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Re: So how much does Hasbro pay Lucasfilm?
« Reply #3 on: January 27, 2014, 01:41:58 PM »

I think it was within the last year that Hasbro got their license extended for the foreseeable future.
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