Snowtroopers.ca - Star Wars collecting news and information in Canada.

Please login or register.

Login with username, password and session length
Advanced search  

News:

Looking into the forum errors


SPONSORS

Welcome, Guest. Please login or register.
February 18, 2018, 03:08:10 PM

Login with username, password and session length


73 Guests, 3 Users
 
Pages: [1]   Go Down

Author Topic: Star wars Toys Sales down  (Read 681 times)

dangerlinto

  • Empire
  • Snowtrooper
  • **
  • Offline Offline
  • Posts: 85
    • View Profile
Star wars Toys Sales down
« on: January 18, 2018, 11:34:04 AM »

Article from The Star today:

https://www.thestar.com/business/2018/01/18/star-wars-toy-sales-fall-as-movie-tie-in-fatigue-sets-in.html

There's a lot of things to discuss here, but this comment struck a chord:

“Star Wars is a force to be reckoned with in the toy industry,” the brand’s owner, Walt Disney Co., said in a statement. “It remains the leading film-driven property for the entire year."

This quote seems to be a defense quote from the Mouse House justifying the amount of money they charged Hasbro et all for toy licenses.

I'm putting my bet on right now - when that license comes up for renewal in 2020, they won't get 1/10th the offer of what they got the last time from Hasbro.
Logged

jjreason

  • <A+ Trader>
  • Administrator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 6916
  • "So long, Princess."
    • View Profile
Re: Star wars Toys Sales down
« Reply #1 on: January 18, 2018, 03:25:03 PM »

Kids' interests have changed too much. We (old men) are the only people buying action figures en masse (not to mention comic books) these days.
Logged

Darth Woo

  • Empire
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1081
    • View Profile
Re: Star wars Toys Sales down
« Reply #2 on: January 18, 2018, 11:08:39 PM »

Which is why Hasbro should just ditch 5 POA and go back to SA.

Sadly, they're more likely to ditch 3.75 line altogether and only give us 6".

napseeker

  • Global Moderator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 2789
  • Let loose the figures of clone war!
    • View Profile
Re: Star wars Toys Sales down
« Reply #3 on: January 19, 2018, 01:04:31 AM »

Which is why Hasbro should just ditch 5 POA and go back to SA.

Sadly, they're more likely to ditch 3.75 line altogether and only give us 6".

Well no, no let's not get too pessimistic here... Hasbro seems to be slowly course correcting. They've stated TVC is coming back this spring and will be around for 3 years (at least! obviously this all depends on sales...)  So 3.75" SA isn't dead, it's getting another shot at life again but I hope Hasbro hasn't converted so many collectors over to the 6" scale that not enough people will care. 

And naturally it hurts that TVC2018 will start off with a wave of mostly repacks of pegwarmers and main characters that everyone has already except for Snoke. I mean, does Hasbro even use common sense any more? 

It was pointed out in a US thread that Mattel is going to do "collector grade articulation" for their upcoming Jurassic World toyline, with good accessories and avoiding gimmicks like missile-launching crap or build-a-weapon-that-looks-like-garbage.  If enough people support both Hasbro and Mattel's slow moves back into SA 3.75" maybe we'll someday see MarvelU and DCM 3.75" return as well.  And GI Joe...
Logged
Bring back Star Wars and Marvel SA 3.75" at reasonable prices, Hasbro...

ambasah

  • Empire
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1777
    • View Profile
Re: Star wars Toys Sales down
« Reply #4 on: January 19, 2018, 01:12:49 PM »

Kids' interests have changed too much. We (old men) are the only people buying action figures en masse (not to mention comic books) these days.

100% this. ask most 10 year olds what they want for their bday. I bet it will be electronic / video game related.
Logged

fishfan

  • Global Moderator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1627
  • you talkin to me?
    • View Profile
Re: Star wars Toys Sales down
« Reply #5 on: January 19, 2018, 04:00:14 PM »

And naturally it hurts that TVC2018 will start off with a wave of mostly repacks of pegwarmers and main characters that everyone has already except for Snoke. I mean, does Hasbro even use common sense any more? 

I actually haven't bought a single figure from the last 3 movies.  The last one I purchased was the Rex from Rebels.  Depending on the price point, TVC might draw me back to collecting Hasbro stuff again.  I haven't collected the 6" either as the # of exclusives and the cost to get them completely turned me off of them.  I started collecting SW Funko's , but they've gone the same way in regards to exclusives. 

That first wave will be all new to me!!
Logged

sinkie

  • Empire
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1713
    • View Profile
Re: Star wars Toys Sales down
« Reply #6 on: January 19, 2018, 04:38:40 PM »

Kids' interests have changed too much. We (old men) are the only people buying action figures en masse (not to mention comic books) these days.

100% this. ask most 10 year olds what they want for their bday. I bet it will be electronic / video game related.

Or at best...Lego.

Wedge1021

  • Empire
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1602
    • View Profile
Re: Star wars Toys Sales down
« Reply #7 on: January 20, 2018, 02:36:02 AM »

Kids' interests have changed too much. We (old men) are the only people buying action figures en masse (not to mention comic books) these days.

100% this. ask most 10 year olds what they want for their bday. I bet it will be electronic / video game related.

Or at best...Lego.

Yep, Lego seems to be one of the few go-to toys that has withstood the onslaught of electronics and video games. Heck, it's probably even benefited more from video games, movies etc than most toy brands. The genius of Lego's designers is rivaled only by their marketing department.
Logged

DarthVader77

  • Empire
  • Sith Lord
  • *****
  • Online Online
  • Posts: 781
    • View Profile
Re: Star wars Toys Sales down
« Reply #8 on: January 20, 2018, 02:15:21 PM »

There are a number of reasons for this IMHO, not the least of which is that Star Wars is released just 2 weeks before Christmas - not enough time for kids to get interested in the movie to start asking Santa for Star Wars under the tree. Also, The Last Jedi didn't really have enough scenes in it that kids would want to recreate (e.g.: does any kid want to recreate the casino scene?), unlike the original trilogy where there were tonnes of scenes we would recreate as kids. The electronics aisle is also luring kids away earlier than in the past too, as well as the Lego aisle. I found that the product offerings for the current movie were fairly limited too. I can understand keeping certain items under wraps given that they may be key plot points, but what the market was provided in 2017 was less than inspiring.
Logged

brianakarobin

  • A++ Trader
  • Global Moderator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 3517
  • Star Wars Trivia World Champion
    • View Profile
Re: Star wars Toys Sales down
« Reply #9 on: January 21, 2018, 03:27:37 PM »

There are a number of reasons for this IMHO, not the least of which is that Star Wars is released just 2 weeks before Christmas - not enough time for kids to get interested in the movie to start asking Santa for Star Wars under the tree. Also, The Last Jedi didn't really have enough scenes in it that kids would want to recreate (e.g.: does any kid want to recreate the casino scene?), unlike the original trilogy where there were tonnes of scenes we would recreate as kids. The electronics aisle is also luring kids away earlier than in the past too, as well as the Lego aisle. I found that the product offerings for the current movie were fairly limited too. I can understand keeping certain items under wraps given that they may be key plot points, but what the market was provided in 2017 was less than inspiring.
I think you have a point. Great scenes to re-enact (along with playlets to re-enact them with!) are really nice for kids. I used to love re-enacting Hoth scenes with my rebel turret playset with exploding probe droid figure when I was a kid. I wish they would do more playsets.
The timing issue is a big one, too. I'm not sure if that will be enough to sway them away from the December release schedule, given the box office success, but it certainly hurts the toy sales.

Canadian Jedi

  • Empire
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1792
  • When all else fails - send in the wookiee.
    • View Profile
Re: Star wars Toys Sales down
« Reply #10 on: January 21, 2018, 11:01:58 PM »

You guys could be onto something regarding the release dates and toy purchases.  George's release dates:

May 25, 1977
May 21, 1980
May 25, 1983
May 19, 1999
May 16, 2002
May 19, 2005

Disney's release dates:

December 18, 2015
December 15, 2017
December 20, 2019
Logged
:r2d2line:                      CANADA STRONG AND FREE       :r2d2line:

jjreason

  • <A+ Trader>
  • Administrator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 6916
  • "So long, Princess."
    • View Profile
Re: Star wars Toys Sales down
« Reply #11 on: January 21, 2018, 11:09:47 PM »

It's Sabotage! (to borrow from my beloved Beastie Boys).

Disney is purposefully causing Hasbro's sales to slump so they can start making the figures themselves the next time the contract comes up for renewal!  :fighting0072:

Trust no one! Need more tinfoil!
Logged

napseeker

  • Global Moderator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 2789
  • Let loose the figures of clone war!
    • View Profile
Re: Star wars Toys Sales down
« Reply #12 on: January 22, 2018, 01:33:21 AM »

It would be a wonderful world that we live in if Hasbro did it the way Eaglemoss does for their Star Trek license.. they sent out an email to subscribers inviting them to participate in a survey about what THEY wanted from EMoss (rather than EMoss deciding what its customers would get). 

Check out this article which outlines the stuff that customers could vote on (in varying degrees of how badly they'd like to see it happen). I'd love a bridge playset of the Excelsior myself...

http://www.thetrekcollective.com/2017/11/help-decide-next-eaglemoss-ships-plus.html
Logged
Bring back Star Wars and Marvel SA 3.75" at reasonable prices, Hasbro...

dangerlinto

  • Empire
  • Snowtrooper
  • **
  • Offline Offline
  • Posts: 85
    • View Profile
Re: Star wars Toys Sales down
« Reply #13 on: January 22, 2018, 12:16:58 PM »

It's Sabotage! (to borrow from my beloved Beastie Boys).

Disney is purposefully causing Hasbro's sales to slump so they can start making the figures themselves the next time the contract comes up for renewal!  :fighting0072:

Trust no one! Need more tinfoil!

Lol - it wouldn't be the worst thing.  The Elite Series and especially the Premium Elite series are superior in almost every fashion to Hasbro's offerings.   Dunno how'd they'd do with 3.75"

Of course, Disney Stores are few and far in between and they have no Canadian online market so it would probably be worse unless things change with their relationship with other retailers.
Logged
Pages: [1]   Go Up
 

Recent

Links

   













Members
  • Total Members: 2021
  • Latest: MaxRebo
Stats
  • Total Posts: 169357
  • Total Topics: 14374
  • Online Today: 85
  • Online Ever: 406
  • (March 18, 2008, 03:52:35 PM)
Users Online
Users: 3
Guests: 73
Total: 76

Page created in 0.209 seconds with 40 queries.