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February 24, 2018, 07:06:17 AM

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Author Topic: Gentle Giant will start producing mass market toys  (Read 157 times)

Canadian Jedi

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Gentle Giant will start producing mass market toys
« on: February 16, 2018, 08:48:57 AM »

I found this interesting, just got an email announcing Gentle Giant Ltd. expands into the mass toy market.
My first thought was that the genesis of this idea came out of the fact over the last year or so it appeared that Hasbro gave Gentle Giant a hard time over using the Kenner name on it's packaging.   And now what was once a defensive move by Hasbro has put Gentle Giant on the offence and could possibly do more damage to Hasbro market share than had they just let Gentle Giant use the Kenner logo on it's packaging.  But when you see the range of products the story could be that Hasbro got wind of the fact Gentle Giant was going into the mass consumer market and then decided they did not want a new competitor using their logo on a GG product.   Either way we get more junk to collect !!!

SOMETHING BIG IS ABOUT TO SHAKE THE MASS MARKET

  Gentle Giant Ltd. Expands to Include Gentle Giant Toys

New Branding
Gentle Giant Toys

  BURBANK, CA (February 16, 2018) – Gentle Giant Ltd./3D Systems is excited to announce our new mass market collectible toy division Gentle Giant Toys.  Gentle Giant Ltd. have been known as an industry leader in the high-end collectibles market for almost 2 decades, and were pioneers in using digital scans and data to make collector consumer products.   Gentle Giant Toys is proud to announce the first six new mass-market collectible toy lines and the return of a favorite line.

Gentle Giant Toys is a new division branding itself independently from Gentle Giant Ltd with a new logo, new website and new social media handles.  “These fun new, lines deserve a fun, new logo. The new logo tells a story and is more playful and approachable,” said Daniel Pickett, Marketing Manager for Gentle Giant Toys, “The Giant represents the company’s history and expertise in the world of authentic replication. The Butterfly is the embodiment of the artistic and innovative style ingrained into its consumer products.”

“We are excited at the prospect of taking our almost two decades of experience and applying the same care, craftsmanship and attention to detail to these lower price-point collectible toy lines: same way we treat our high-end resin pieces,” said , Dev Gilmore, Director of Creative and Licensing of Gentle Giant Ltd.

 “We’ve had a lot of fun making our 1:6th scale collectibles, life-size monuments and even larger than life pieces, but the great thing about digital sculpting is that the product can be any size! So, we are taking it down a few notches to be fun, compact and awesome so you can build new collections quickly, without having to look at adding a wing onto your house for them.” Said Ashly Powell Director of Product Development.

  The first wave of new product lines include:

Bustups
Superstills
Marvel Micro Bobbles
Fleet Flyers
Enamel Pin
Mini Heroes
Tiny Tin
« Last Edit: February 16, 2018, 08:56:40 AM by Canadian Jedi »
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jjreason

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Re: Gentle Giant will start producing mass market toys
« Reply #1 on: February 16, 2018, 09:03:49 AM »

Be interested in seeing what sort of quality they are able to crank out with these. They have a good rep so I'm assuming it will be good stuff.
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ambasah

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Re: Gentle Giant will start producing mass market toys
« Reply #2 on: February 17, 2018, 07:27:01 AM »

quality wise they are fine...but they fail in just about every other category.

I do not know a collectibles company that has more delays and lack of customer service.

hopefully they have learned from those mistakes...
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DarthDerek

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Re: Gentle Giant will start producing mass market toys
« Reply #3 on: February 17, 2018, 03:13:43 PM »

Well Hasbro just anounced 10 minutes ago at NY toy fair a Kickstarter 4 foot long jabbas sail barge!
$499 usd. Must have 5000 entry's by April otherwise it won't happen.
Check out JTA nytoy fair feed.
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jjreason

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Re: Gentle Giant will start producing mass market toys
« Reply #4 on: February 17, 2018, 03:49:27 PM »

Holy moly, we've wanted that for 35 years.  :scared0008:
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