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Snowtrooper Central => Wampa Cave => Topic started by: napseeker on February 21, 2020, 10:21:07 AM

Title: Hasbro and Disney - the marriage continues
Post by: napseeker on February 21, 2020, 10:21:07 AM
Good news... Hasbro and Disney are staying put and sticking with each other.  Hopefully Hasbro forced Disney to lower the licensing fees that they charge them (given the total debacle of the sequel trilogy and the mountains of unsold SW toys, Hasbro sure had a strong case).

https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-and-disney-extend-strategic-merchandising-relationship


Title: Re: Hasbro and Disney - the marriage continues
Post by: fishfan on February 21, 2020, 01:38:58 PM
Any word on how long this was extended for?  I was really looking forward to having an end in sight for the Hasbro 3 3/4 line..
Title: Re: Hasbro and Disney - the marriage continues
Post by: napseeker on February 21, 2020, 02:37:40 PM
The press release only says "The agreements are multi-year agreements." but I would venture a guess that it's likely 5 years. 

Given that Hasbro says it takes 1 to 2 years to develop an action figure, they probably wouldn't want to sign a short-term contract of only 2 or 3 years.  IIRC, JTA once mentioned that the contract which is expiring now had been for 5 years, which seems reasonable.

Again, my only hope is Disney is a lot less greedy and gives Hasbro a deal where they pay royalties closer to what they paid during the post-RotS era, so that Hasbro in turn can charge less for SW toys and make them affordable again or higher-quality for a more reasonable price again.  I'm not paying $100 for a troop transport no matter how nice it looks. $50 sure.
Title: Re: Hasbro and Disney - the marriage continues
Post by: jjreason on February 21, 2020, 09:25:44 PM
Interesting. I'm surprised by this news.
Title: Re: Hasbro and Disney - the marriage continues
Post by: Darth Cujo on February 21, 2020, 10:49:56 PM
I'm not surprised but am more interested in the details.
1. Are the royalties any less? Which would allow for cheaper figures. Or at least to maintain the cost for a while before they have to go up even higher. Or allow hasbro to spend more on new tooling so we get more new vintage figures. I can't believe how few new figures we've gotten the past couple years.

2. Does hasbro still have exclusive rights for action figures of all scales? I'd really like to see a mini figure series from Lego but this has always infringed on hasbro's licence.
Title: Re: Hasbro and Disney - the marriage continues
Post by: cash_fan on February 22, 2020, 05:10:34 PM
So many "custom" makers out there now that sell figures.  I know some people that only buy the unlicensed stuff now.