Snowtroopers.ca - Star Wars collecting news and information in Canada.

Please login or register.

Login with username, password and session length
Advanced search  

News:

Looking into the forum errors


SPONSORS

Welcome, Guest. Please login or register.
July 04, 2020, 05:44:32 AM

Login with username, password and session length


232 Guests, 3 Users
   
Pages: [1]   Go Down

Author Topic: Hasbro and Disney - the marriage continues  (Read 847 times)

napseeker

  • Global Moderator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 2975
  • Execute Order 67!!! Bring in the space horses!
    • View Profile
Hasbro and Disney - the marriage continues
« on: February 21, 2020, 10:21:07 AM »

Good news... Hasbro and Disney are staying put and sticking with each other.  Hopefully Hasbro forced Disney to lower the licensing fees that they charge them (given the total debacle of the sequel trilogy and the mountains of unsold SW toys, Hasbro sure had a strong case).

https://newsroom.hasbro.com/news-releases/news-release-details/hasbro-and-disney-extend-strategic-merchandising-relationship


Logged

fishfan

  • Global Moderator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1702
  • you talkin to me?
    • View Profile
Re: Hasbro and Disney - the marriage continues
« Reply #1 on: February 21, 2020, 01:38:58 PM »

Any word on how long this was extended for?  I was really looking forward to having an end in sight for the Hasbro 3 3/4 line..
Logged

napseeker

  • Global Moderator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 2975
  • Execute Order 67!!! Bring in the space horses!
    • View Profile
Re: Hasbro and Disney - the marriage continues
« Reply #2 on: February 21, 2020, 02:37:40 PM »

The press release only says "The agreements are multi-year agreements." but I would venture a guess that it's likely 5 years. 

Given that Hasbro says it takes 1 to 2 years to develop an action figure, they probably wouldn't want to sign a short-term contract of only 2 or 3 years.  IIRC, JTA once mentioned that the contract which is expiring now had been for 5 years, which seems reasonable.

Again, my only hope is Disney is a lot less greedy and gives Hasbro a deal where they pay royalties closer to what they paid during the post-RotS era, so that Hasbro in turn can charge less for SW toys and make them affordable again or higher-quality for a more reasonable price again.  I'm not paying $100 for a troop transport no matter how nice it looks. $50 sure.
Logged

jjreason

  • <A+ Trader>
  • Administrator
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 7434
  • Gathering dust awaiting new figures.
    • View Profile
Re: Hasbro and Disney - the marriage continues
« Reply #3 on: February 21, 2020, 09:25:44 PM »

Interesting. I'm surprised by this news.
Logged

Darth Cujo

  • Empire
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 1982
  • mmmmoooo
    • View Profile
Re: Hasbro and Disney - the marriage continues
« Reply #4 on: February 21, 2020, 10:49:56 PM »

I'm not surprised but am more interested in the details.
1. Are the royalties any less? Which would allow for cheaper figures. Or at least to maintain the cost for a while before they have to go up even higher. Or allow hasbro to spend more on new tooling so we get more new vintage figures. I can't believe how few new figures we've gotten the past couple years.

2. Does hasbro still have exclusive rights for action figures of all scales? I'd really like to see a mini figure series from Lego but this has always infringed on hasbro's licence.
Logged

cash_fan

  • Empire
  • Sith Lord
  • *****
  • Offline Offline
  • Posts: 813
  • Tell that to Kanjiklub
    • View Profile
Re: Hasbro and Disney - the marriage continues
« Reply #5 on: February 22, 2020, 05:10:34 PM »

So many "custom" makers out there now that sell figures.  I know some people that only buy the unlicensed stuff now. 
Logged
Cash fan, as in Johnny Cash
Pages: [1]   Go Up
 

Recent

Links

   













Members
Stats
  • Total Posts: 175369
  • Total Topics: 14604
  • Online Today: 275
  • Online Ever: 755
  • (January 23, 2020, 04:54:45 AM)
Users Online
Users: 3
Guests: 232
Total: 235

Page created in 0.058 seconds with 46 queries.